- Led product development for PeerClick — a SaaS platform that enables iGaming operators and affiliates to track, analyze, and optimize traffic from multiple sources. - Developed advanced analytics features for player behavior, conversion tracking (CPA, FTD, LTV), and fraud detection. - Designed rule-based campaign automation: auto-pause underperforming campaigns, auto-bid adjustments, traffic source optimization. - Established integrations with key ad networks and iGaming platforms for real-time data exchange. - Worked closely with affiliate and casino clients to gather product feedback and adapt roadmap to industry-specific needs. - Scaled the product from MVP to a full-fledged platform used by hundreds of users across gambling, betting, and eCommerce verticals. - Supervised a cross-functional team (developers, QA, UX, analysts, support) using agile frameworks. Key Achievements: - Doubled platform adoption in the iGaming segment in 2023. - Reduced churn by 27% through improved onboarding and analytics UX. - Launched automated fraud detection tool used by top affiliate networks.

- Launched the PeerClick SaaS project from scratch as part of the Starta Accelerator 5 batch in New York. https://startupsventurecapital.com/starta-accelerator-announces-its-fifth-batch-13446cf6080b - Conducted deep market research and customer development: validated the initial product idea with dozens of performance marketing and affiliate clients. - Worked closely with mentors and industry experts to identify the main pain points and needs in traffic analytics, campaign tracking, and ROI optimization for the iGaming and affiliate marketing industry. - Built the first MVP (Minimum Viable Product), coordinated a small cross-functional team, and delivered the platform to the first live customers within tight accelerator deadlines. - Developed a value proposition and business model (using Lean Canvas), including go-to-market strategy, monetization, and unit economics. - Participated in intensive pitch training and presented PeerClick to VCs and angel investors during demo days and pitching sessions. - Gained first investment offers and strategic partnerships as a result of the accelerator program. - Led product iteration based on real client feedback and investor insights.

Responsibilities: - Development of business and functional requirements for affiliate network; - Automation and optimization of business processes in company; - Development of functional requirements for automated business partners control system. (Webmasters); - Creating a knowledge base Atlassian Confluence environment as a complete maintenance requirements; - Guide the development process in the Atlassian Jira; - Project Management in distributed team; - Work with vendors, internal client, project team members and stakeholders to define project scope, resource requirements, budget, timeline, deliverables and milestones; - Manage projects through all phases of the software development life cycle - Setting tasks for developers,testers,front-end developers, monitoring performance; - Remove impediments/blockers in order to keep teams productive; - Handle issues and risks proactively. Achievements: - Moved the project to a flexible development methodology (Scrum); - Management of 2 different projects at the same time.

Future Founders Program

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Y Combinator, Future Founders Program

Starta VC, Startup, Entrepreneur

BELHARD, Testing