Satellite Innovations
Product Manager / Business System Analyst
Experience in Numbers & Results
- Led 3 products in fintech from idea to production, owning the full lifecycle from discovery and validation to launch.
- Drove a strategic product pivot in fintech, redefining the business model, feature set, and UX, resulting in $80,000+ MRR and scaling the product team from 3 to 10 people.
- Built a data-as-service product from the ideation stage, defining value proposition, designing technical solutions, and creating onboarding that reduced time-to-value, enabled early customer acquisition and reached target MMR.
- Standardized product documentation with the Business System Analysis team, creating reusable templates adopted across multiple products.
- Improved delivery efficiency by optimizing product and development processes, reducing lead time and cycle time.
Responsibilities & Scope
- Shaped product vision and strategy aligned with business goals.
- Defined user segments and personas, created Customer Journey Maps and Jobs-to-be-Done stories.
- Conducted market and competitor research using Blue Ocean Strategy, SWOT analysis, and qualitative benchmarking.
- Created and maintained core product documentation (product vision and scope, PRDs, use cases, user stories) to ensure alignment across business and engineering teams.
- Modeled business processes using BPMN, UML, and flowcharts.
- Created technical, integration, and API documentation (OpenAPI), tested APIs with Postman.
- Built and owned product roadmaps, backlog management, and grooming.
- Led prioritization using RICE, ICE, MoSCoW, and Value vs. Effort frameworks.
- Collaborated closely with cross-functional stakeholders across departments to align priorities and delivery.
- Managed a cross-functional team of 8+ members (BA, Design, QA, Dev, DevOps).
- Owned A/B testing end-to-end and used Google Analytics and Mixpanel to improve key metrics (CAC, LTV, DAU, MAU, retention).
- Worked with MySQL and PostgreSQL, wrote SQL queries, and designed logical-level data models.