Senior Marketing Analyst

About Us:

Viden is a digital consultancy and helps businesses leverage data in growing their brands. We provide strategic consultancy, digital advertising and analytics services to brands across the globe. We specialize in Google Marketing Platform and Facebook Ads Advertising. Google Analytics (360), Google Tag Manager (360); Looker (Data) Studio; Google Ads, Search 360; Campaign Manager, Display & Video 360.

Viden is a rapidly growing, innovative digital agency with over 30 talented professionals dedicated to creating outstanding digital experiences for our clients. Our diverse team is passionate about staying at the forefront of the digital landscape, and we are looking for a motivated and talented Senior Marketing Analyst to join us on this journey.

Job Description:

We are seeking a highly experienced and detail-oriented Senior Marketing Analyst to lead our marketing analytics initiatives. The ideal candidate will possess exceptional analytical skills, problem-solving abilities, and a strong desire to foster growth in the digital industry. This role is well-suited for an individual who is passionate about data and is eager to guide clients in making informed decisions based on marketing performance.

Key Responsibilities:

• Lead strategic planning and execution of marketing analytics initiatives, providing data-driven insights to optimize digital marketing campaigns across various channels (paid search, paid social, email, etc.).

• Own the analysis and monitoring of media metrics to assess campaign effectiveness, proactively developing hypotheses to improve performance and support conversion rate optimization efforts.

• Work closely with cross-functional teams to define business objectives and align marketing strategies with measurable KPIs, focusing on improving conversion rates and optimizing customer acquisition costs (CAC).

• Lead the execution of conversion rate optimization (CRO) strategies, including A/B testing and user experience enhancements, to maximize campaign ROAS.

• Collaborate with marketing teams to analyze, and optimize custom reports and dashboards that communicate key insights, performance metrics, and campaign results.

• Provide strategic recommendations to improve digital marketing efforts based on data insights, industry best practices, and evolving trends.

• Stay at the forefront of digital marketing trends, tools, and technologies, and continually refine processes to improve marketing outcomes.

• Manage, mentor, and guide junior and middle analysts, helping them develop skills and providing support for their professional growth.

Requirements:

• 3-5+ years of experience in digital marketing analytics, including strategic planning, conversion rate optimization, and media performance analysis.

• Proven experience in analyzing and optimizing campaigns across multiple channels (paid search, social media, email marketing, etc.) to drive conversion and revenue growth.

• Expertise in tools such as Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Looker Studio or other data visualization platforms.

• Strong knowledge of conversion rate optimization (CRO), A/B testing, and data-driven decision-making processes.

• Exceptional analytical and strategic thinking skills, with the ability to derive actionable insights from complex data sets and apply them to improve campaign performance.

• Advanced proficiency in Excel, SQL, or other data analysis tools; familiarity with statistical software (Python, R) is a plus.

• Excellent verbal and written communication skills, with the ability to present complex data insights to both technical and non-technical stakeholders.

• Proficient in written and spoken English (minimum B2 level).

• Experience in leading teams, with strong project management skills to ensure timely and successful execution of marketing initiatives.

Why Join VIDEN?

• Flexible working hours from 11:00 AM to 7:00 PM, Monday through Friday.

• A 3-month paid trial period to ensure a good fit for both parties.

• Access to paid English courses to improve your language skills.

• Comprehensive medical insurance coverage.

• Financial support for sports activities to promote a healthy work-life balance.

• Collaborative and supportive work environment with opportunities for growth and advancement.

• Competitive salary and benefits package,

• Opportunity to work with a diverse client base and make a real impact on their digital success.

• Regular team-building events, workshops, and training opportunities.

If you are a motivated and detail-oriented individual with a passion for data analysis and digital marketing, we'd love to hear from you!

Please submit your resume and a brief cover letter explaining why you're the perfect fit for the Senior Marketing Analyst role at VIDEN.