Senior UA Manager (Mobile) at App Central

About On The Spot

We bring startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. Join us and become a member of their R&D team while we take care of employment, HR support, a benefits package, and an enjoyable work environment.

About the team

We’re building the RnD team for App Central. They are a publishing platform for mobile applications and AI products.

The platform partners with third-party developers to scale mobile apps, taking full ownership of media buying, creative production and monetization, while also building and operating their own AI products.

About the role

This is a position for a Senior UA Manager. You'll take full ownership of user acquisition for our mobile-first web products.

You’ll be responsible for building the UA strategy, managing acquisition channels, and working closely with product and development teams to continuously improve the web funnel — from landing pages and quizzes to onboarding, checkout and paywalls.

You'll run UA at Playground as a solo function, owning paid acquisition end to end: setting the strategy, running campaigns and reporting results. You'll work directly with the company lead and should come in with a plan and clear recommendations. We build native mobile apps for iOS and Android.

Responsibilities

• Build the UA strategy: channel mix, budgets, benchmarks and KPIs.
• Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads.
• Run and scale Meta and TikTok, and test other social and paid channels.
• Own measurement: MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV.
• Drive creative testing and work with design on ad creatives and store assets.
• Report weekly on spend, installs, CPI, CPA, retention, ROAS and payback, and advise leadership on next steps.

Requirements

• 5+ years in UA or performance marketing.
• Must: a strong track record growing native iOS and Android apps with paid media.
• Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads.
• Strong experience with Meta and TikTok, and familiarity with other social channels.
• Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies and
• store optimization basics.
• Experience with an MMP and cohort analysis (retention, LTV, ROAS curves).
• Has built a UA strategy, benchmarks and KPIs themselves and can defend them to a CEO.
• Self-driven and comfortable working as a one-person function.
• Clear spoken English and excellent written English.

Nice to have

• Subscription or in-app purchase apps.
• Scaling apps across multiple countries.
• ASO.

Benefits of working with us

• Work in a highly professional team with a friendly community spirit and supportive environment

• Well-equipped offices in the heart of Minsk

• Paid vacation — 25 days per year, 100% sick leave payment

• Flexible working hours – we care about you (!) and your output

• 5 sick days per year

• Equipment provision

• Health insurance (after the end of the probationary period)

• English classes 2 times a week (online)

• Partially compensated educational costs (for courses, certifications, professional events, etc.)

• Bright and memorable corporate life: corporate parties 2 times a year, gifts to employees on significant dates, weekly pizza-fridays with board games.

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