Marketing Manager

до 3 500 $ за месяц на руки

Выплаты:: раз в месяц

Опыт работы:: 3–6 лет

Тип занятости: Полная занятость

График:: 5/2

Рабочие часы:: 5

Формат работы:: на месте работодателя или удалённо

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ООО ВЕЛМИ-СМАРТ

About the role

We're looking for a hands-on Growth & Lifecycle Marketing Manager to build and scale our marketing engine. You will own lifecycle marketing in HubSpot, drive outbound demand generation, and lead content and thought leadership initiatives targeting a defined B2B audience.

This role is ideal for someone who combines strategic thinking with strong execution skills and is comfortable operating in a fast-moving environment.

What you'll do

Own and run lifecycle marketing in HubSpot: audience segmentation, lifecycle stages, nurturing flows, lead scoring, and email campaigns.
Launch and scale outbound demand generation: multichannel campaigns, personalization, and target-account work.
Optimize the funnel: track stage-by-stage conversion, analyze data, and improve channel performance.
Develop content and thought leadership for a B2B audience, including complex technical and regulatory topics (PSD2, MiCA, AMLD, etc.) — translating them into clear, compelling language.
Work cross-functionally with product and technical teams: gather insights, align messaging, and launch joint initiatives.
Build processes and tools from 0 → 1 and own the outcome — from hypothesis to measurable impact.

Requirements

Experience:

3–7 years in B2B marketing, with mandatory experience in fintech or regulated industries.
Proven experience with HubSpot or similar marketing automation tools.
Strong background in lifecycle marketing and demand generation.

Skills:

Deep understanding of audience segmentation, funnel optimization, and email and outbound campaign execution.
Ability to translate complex technical or regulatory topics into clear content.
Strong writing and communication skills.
Experience working cross-functionally with product and technical teams.

Mindset:

Hands-on and execution-focused.
Comfortable building from 0 → 1.
Data-driven and results-oriented.
High ownership and accountability.

Nice to have

Experience targeting financial or compliance-related audiences.
Familiarity with fintech regulations (PSD2, MiCA, AMLD, etc.).
Experience scaling marketing.

Tools you'll work with

Lifecycle & CRM: HubSpot (Marketing Hub, Sales Hub, Operations Hub); Customer.io / Braze — a plus.
Demand generation & outbound: Apollo.io, Reply.io / lemlist, Instantly.ai, LinkedIn Sales Navigator.
Segmentation & data enrichment: Clay, ZoomInfo, Dropcontact / Hunter.io.
Funnel analytics: HubSpot Analytics, Google Analytics 4, Looker Studio; Amplitude / Mixpanel — a plus.
Content: HubSpot CMS / WordPress, Notion / Confluence, Grammarly.
Automation: Zapier, Calendly.
Conversation intelligence: Gong / Chorus — a plus.