Marketing Manager

з/п не указана

Требуемый опыт работы: более 6 лет

Полная занятость, полный день

Representative office of pharmaceutical company Dr. Reddy's Laboratories Limited in Belarus is looking for Marketing Manager (team of 4 product-managers in subordination).

Main responsibilities:

  • Develop and implement the Company sales & marketing strategies on the territory of Belarus, in collaboration with relevant internal and external stakeholders;
  • Achieve sales and market share Company objectives for assigned product portfolio through marketing campaigns & Field Force organization
  • Coordinate the preparation of annual marketing plans and individual product strategies for launched and new products and control the execution
  • Plan New product launches according to the Company Strategic Plan. Develop and coordinate successful launch processes of new products according to launch plan dates
  • Prepare budget annually and control on execution monthly and quarterly
  • Maximize the profitability of the products within scope of responsibility.
  • Establish corporate partnerships with external agencies for execution of approved marketing campaigns & promo-materials based on tender procedure and company requirements.
  • Develop and implement ATL activities for respective brands in accordance with local legislation and corporate compliance requirement.
  • Develop and maintain relationships with Key Opinion Leaders in the market place to identify trends, competitor activities and new opportunities.
  • Provide goal setting process in line with Corporate goals for each subordinates (4 BMs); monitor progress; measure results; reward incentive/ merit payments; performance appraisals.
  • Ensure new promo-campaign trainings for the Field Force based on Company requirement.
  • Effective field supervision and coaching to ensure quality of field force & marketing activities;
  • Optimize cross functional support needs in the organization, ensuring effective communication between direct reports and other functional teams.
  • Deliver all marketing activities and promo-materials in accordance with corporate marketing code.

REQUIREMENTS:

  • Education: Higher medical education
    • Additional education in Marketing and management.
  • Working experience:
    • Experienced doctor with at least 5 years of experience on a managerial position in marketing division of top-ranked, mostly multinational, pharma companies, which perform their activities in line with norms of ethical promotion.
  • Deep knowledge of regional pharmaceutical market, of its conditions/environment, features and specificity, general information in medical and pharmaceutical sectors.
  • Good knowledge of structure of healthcare facilities, pharmacies and hospitals.
  • Knowledge of pharmacological and physiological details in operating TAs and brands.
  • Understanding of principles of product promotion to healthcare specialists.
  • Understanding of principles of distribution and availability of medical products.
  • Deep understanding of Marketing Strategy and Concepts of Marketing in Rx and OTC Business.
  • Successful experience in launching new products.
  • Deep updated knowledge of current marketing trends and experience in their implementation.
  • Knowledge and experience of different marketing techniques, concepts and tools.
  • Excellent analytical skills and strategic brand management competencies.
  • Very high creativity and innovation skills and their implementation in promotion.
  • Knowledge of English - fluent (all marketing strategies are discussed and approved by head office).
  • Good knowledge of computer and ability to work with MS Office software (Excel, PowerPoint and Word).
  • Driving license –B category (business trips across Belarus).

Сandidates without medical education or experience in the pharmaceutical field will not be considered.

Benefits:

  • Work in a stable reliable international company;
  • Professional friendly team;
  • Financial stability;
  • All guarantees, according to the Labor Code of the Republic of Belarus;
  • Company car with a refueling card;
  • Transparent and achievable bonus system;
  • Payment for mobile communications;
  • Medical insurance (with services included in private medical centers);
  • Additional trainings for company employees in and out of Belarus;
  • Corporate events and activities.

Ключевые навыки

Английский — C1 — Продвинутый
Product Management
Английский язык
Управление командой
Маркетинговые исследования
Маркетинговые коммуникации
Медиапланирование
Продвижение бренда
Управление бюджетом
Стратегический маркетинг

Опыт вождения

Права категории B

Контактная информация

Адрес

Немига, Пушкинская, Минск, улица Тимирязева, 72
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Вакансия опубликована 24 февраля 2021 в Минске

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